I was invited to attend Spot’s talk at the Entheocentic Salon last night at the Chapel of Sacred Mirrors by Allyson Grey, artist wife of the visionary artist Alex Gray. Actually, Allyson is an artist and I found her technique interesting - in fact I can’t imagine how much detailed work most go into it.Â
Alex Gray’s work has had a good deal of media coverage although I got the impression it’s not really been accepted in the main stream art world (is that any surprise? the mainstream art world is much the same as the mainstream music world - you have to fit into a “slot”). Actually, I’m not sure that’s entirely true any longer - it seems like “Visionary Artists” like Joe Colemen and Paul Laffoley are beginning to get some mainstream acceptance - if they can do it, why not Alex Grey?Â

A frame from one of Spot’s Electronic Paintings
The main part of last night’s event at the Chapel of Sacred Mirrors, for me, was Spot’s demonstration of his new Electronic Paintings - which I wrote up in Smartmobs.com. I put a lot of work and thought in that post.
Yesterday I was painting at Brooklyn Artist Gym but I could not get anything much done - it seems like time for a change in my approach, technique, planning what I’m going to do before I arrive, things like that. Anyway, that’s the backdrop from which I came to view Spot’s work yesterday.
Spot just moved to New York, and is trying to get gallery representation for his large Electronic Paintings - I wish him success in this.  One problem I see is in how Spot’s paintings are marketed. Presently, Spot has, maybe a dozen works that are packaged with 100GB disks and processor (as one unit) - I think with a large LCD screen (but I’m not sure about the screen part) for prices starting at 30,000 dollars USD.
For me, I’m seeing Spot’s paintings as being much more marketable at a lower price by just selling the software with an High Definition Screen, but that’s me.  I see a problem with trying to go after a niche audience of art collectors based on a technology that’s also open-sourced.  Doubt is created in the mind of a collector that what they’re spending 30K on might also be something they’ll be able to buy later for next to nothing as a more advanced screen saver program.  Â
In a way, this is the same problem that HitWise has, as a web analytic platform; their main program, fully loaded, is about 60K and they have maybe 1200 customers, mostly corporate. But they’re not Omniture, not Visual Sciences - platforms that can sell for up to one million dollars a pop (you don’t need that many one million dollar installations to make it). I wrote about this in WebMetricsGuru recently Was HitWise sold yet?
Can Spot sell enough paintings at 30K and above ….. I don’t know. I hope he’s successful - but I do think the technology makes it somewhat problematic - are you selling the artist or are you selling the technology?  If your selling the technology, your going to have a problem selling the individuality of your creation, that’s my take.
If Spot wants to be an Artist, in the same line as Kandinsky …… he needs to sell his idea past the technology that houses it - and right now I don’t see that.  His talk was great last night, but I felt the star is not spot, it’s his Electronic Paintings - paintings that anyone can recreate with 100GB hard drive and a nice shiny laptop screen, just like the one I have now with my new HP Pavilion dv6000.
It gets back to what Seth Godin said at Google Unbound, earlier this week - to be successful you need to know that business your really in. The House Designers, my former client for SEO, thought that buying architectural house plans from a consortium of known architects, rather than from a brokerage house like globalhouseplans.com or eplans.com, would be a competitive advantage - but it was not.Â
THD totally misunderstood their true opportunity - as a larger consortium of Architects and knowledge base and tools - something they entire missed the boat on - and now that site struggles to break even.
While I’m am artist, first and foremost, I’m also a web analyst and a marketer - and I have to call things the way I see them - people expect no less from a blogger with an audience.  What Spot is trying to do, as an artist, is great, but he needs to sell his vision, not the technology - to gain broader acceptance that he wants.Â
I tried the same thing with using Iron On Art 15 years ago - but what I ended up doing is paralyzing my own creativity, and could not separate the technology - Amiga PC scanned images of faces, from painting techniques - and now, anyone can make tea-shirt art - so technology has taken a technique and made it common, almost banal - yet it seemed like a great idea when I first happened onto it around 1990.
How he does that - I don’t know, but one hint - focus beyond the technology - because technology is copyable - artistic genius, on the other hand, is unique. Be unique.