FineArtAmerica.com Launches
This looks good. I got an email on another site that allows an artist to show their work - and so far, I like what I’m seeing, even though I haven’t signed up yet.Â
True, I’m not really interested in selling anything at this point; my art is entirely for my own self exploration. I’m not against selling it, but I’m not creating anything in order to sell it and it’s fine if I never do. I noticed FineArtAmerica.com is aiming at artists who want to sell their work.  So, in that sense, maybe I’m not entirely in sync with them. But that’s fine, I’m more interested in how I can bundle my work, and it looks like FineArtAmerica.com does that well.
But being a search expert and the author of www.Webmetricsguru.com. FineArtAmerica.com appeals to my “Web Analyst” persona.  I make my living as a Web Analyst for IBM and others. When I see a site that appeals to artists and yet offers Web Analytics, I take notice. Here’s what I like:
“…AUTOMATIC LOCATION DETECTION - One of the most powerful features of the site is its ability to automatically detect a visitor’s geographic location. When you visit our website, we automatically identify your location in the U.S. and then display content that is designed specifically for your location! ”
“….If you live in Chicago, for instance, our site will automatically tailor itself to the Chicago area. If you were to view our list of featured art galleries, you would automatically see galleries that are located near Chicago! Similarly, if you were to view our list of upcoming events, the list would be sorted with Chicago-area events at the top!
I’m going to need to set up an account and play with this later this week. Â
Finally, someone is starting to use technology to improve site experience (which is, by the way, Art).
The other thing that’s really, really smart is the bi-monthly newsletter that’s published by FineArtAmerica; readers to Webmetricsguru.com know how often I mention email marketing as lead generation. Email marketing, when done well, is very effective, especially when you have a fresh, targeted list of recipients.  Listen to this:
“….BI-MONTHLY NEWSLETTER - On the 1st and 15th of every month, we e-mail a unique newsletter to all of our registered fine art collectors.  The newsletter features artists, artwork, jobs, press releases, and events that have been posted on our site during the previous two weeks.  This is a great way to introduce your newest releases and upcoming events to an interested audience.  Each collector receives a customized newsletter which prominently features events that will be occurring in their area (see AUTOMATIC LOCATION DETECTION).
I’ll let readers know when I have my page set up on FineArtAmerica.com and have tested it out. I’m looking forward to seeing the customized results, which I’ll probably also write up in Webmetricsguru.com, SmartMobs.com and BigGreenBlog.com, if I think the material fits those blogs.




